brand ambassador pitch


If you’re a content creator, influencer, or brand ambassador, know that more and more brands today are looking to work with content creators. 1. You are a potential future partner that can help spread the word about their brand. If you are new to establishing rates, there is a simple equation that can help get you started. It doesn’t need to be overly formal. Calling all content creators, influencers, and brand ambassadors — do you struggle to pitch to brands you want to work with? Brand Ambassadors promote a company’s products and/or services through online and offline channels. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. A Brand Ambassador is a person who is the face of a brand. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. How does the Instagram algorithm actually work? If they have an active blog, you can submit a contact form with a message so your potential ambassador can reach out to you in whatever way they’re most comfortable. Learn about salaries, benefits, salary satisfaction and where you could earn the most. Or share a unique way of how you use the product. Let’s dive into the pitch elements in more detail. This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. Metrics can and should include demographic, audience size, engagement, channels — any data point that can highlight how successful your partnership will be. The best way to do this is to customize your messages to each potential ambassador. The difference between being a BRAND AMBASSADOR v.s. If not, consider where they’re most active before drafting and sending an offer. Advocacy Awareness is good, but advocacy is better. In a recent study with Fohr, after analyzing influencers’ posts, it’s micro-influencers who have the highest engagement rates (averaging at 7%) on their feed posts!Â. Try swapping out the typical blanket statement, “our brands align and I think this partnership would be a great fit,” for a few of your core values or strengths. Whilst I do believe you can pitch without knowing the brand and meeting them beforehand, I just think its more professional and personable to introduce who you are first, before you reach out for a collab. Place your name in the subject line and keep it simple and direct. Your email address will not be published. Make sure you’re reaching out to them efficiently and effectively. If you are nervous about sharing rates because a brand might shy away, you can always share a quick note simply stating you are open to a first-time partnership rate. The Gautam Adani-owned group had decided to halt the Fortune Rice Bran cooking oil advertisements featuring Sourav Ganguly. When searching for the best person to address, keep an eye out for “PR”, “Collaborations”, or “Influencer Marketing” in their job title. When do you see them updating their Instagram Story? A brand will see this and have a quick read to gauge whether or not their budget is able to handle a partnership with you. Establishing rates you feel comfortable with takes time. Write it once, and then go back and remove as much “fluff” as you can, while still making sense. Plus — working with a brand or product you actually enjoy will be more exciting and beneficial for you too! We’ve seen success with this approach because it shares another valuable piece of information about yourself and why you might be a great partner. Instagram influencer partnerships are by far the best performing platform for brands to reach new audiences quickly. The average salary for a Brand Ambassador is $17.17 per hour in United States. The most elegant way to turn down a pitch is by saying something like this: “I really appreciate you contacting me to … This is How the Instagram Algorithm Works in 2021, The Ultimate Guide to Instagram Hashtags in 2021, The Best Time to Post on Instagram in 2021, According to 12 Million Posts. Network first. The brand ambassador helps in educating the customers about the product or service, and will also pitch in when it comes to answering questions. 4. If you’re pitching to brands, having a media kit is one of the best ways to showcase how serious you are about your work and what you can offer to them. It’s exciting to realize that you have a choice in which brands you pitch — you have the potential to work with all of your dream brands! 7 Steps to a Successful Brand Ambassador Program UpwardLabs. Since we already took a look at how mega- and micro-influencers can serve as brand ambassadors, it’s clear that there is a connection between these two terms. Instagram Influencer Marketing, Posted on July 15, 2019 by: Kristen Wiley. The first is to include the ways you have built brand awareness for brands. The best way to do this is to customize your messages to each potential ambassador. Required fields are marked *. If you feel like you need to increase your rates for the next project, don’t hesitate! The last section, any relevant brand partnerships, is an important one. Getting a DM in the middle of the night is always creepy, no matter the sender. Time zones are a tiny detail that could make all the difference when reaching out to an Instagram brand ambassador. 5,4,3,2,1 and go for it! But an influencer marketing strategy will differ from a brand ambassador … Want to learn how to pitch any company and land legit paying brand deals with your favorite brands? They assist in content creation, participate in event marketing, provide feedback on new products, devise and pitch ideas to grow the brand’s profile, and measure the impacts of existing campaigns. 828 United is an apparel company which combines bold, contemporary design with faith-based messages. The fastest way to start being a brand ambassador online is to pitch yourself to the companies you already know and like. The objective statement is the first part of your resume to be read by the recruiter, so you should make it a sales pitch to sell your skills effectively to them. We would like to invite you to become a brand ambassador for our company! Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Typically, a brand ambassador shares the brand’s core values. It is time to connect with the brands you have been using and dreaming of partnering with. When it comes to corporate brands as well as personal ones, reach is a numbers game. If you want your pitch to stand out, here is the key: the subject line. Subject lines are most successful when they’re eye-catching and short. Use bullet points and bold lettering to direct to the most important elements. Brand ambassador and Brand Image Management. My guiding principle for everything I’ll promote is that I need to actually like and/or use it, and that’s a great place to start when you’re thinking about companies to pitch. Keep the tone warm and casual, but professional. Are You A Brand Starting Or Growing An Ambassador Program? Don’t do all the work to get this far and then chicken out. The inbox of the person receiving your well-crafted pitch email will most likely be flooded with internal company memos, project briefs, and other pitches. Your media kit should be beautifully designed and on-brand. In email format, the same rules apply, except it’s much shorter. If you can reach out during one of their active periods, you’ll see a quicker, more engaged response. You can always add more detail once the conversation has started. Brand Ambassador Interview Questions. Spread the word internally as well as externally. You can connect with Chrissy on Instagram @chrissyabram. Sell yourself. Your email address will not be published. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. If you are rude to a brand representative, you very well could lose out on future opportunities working with other brands, including some you love. Creating brand ambassadors CharityComms. Like any other pitch, the one about yourself needs practice and repeating: a well-built pitch will make a difference. Once you’re aware of what to look for, you won’t have a chance of being fooled by these ambassador scams. For example, if the company you are pitching values cruelty-free and you do too, it would be important to highlight that! Gone are the days of pushing products on people and forcing a sales pitch. When it comes to pitching brand ambassadors on Instagram, you should always be genuine. Have you noticed past collaborations the brand has done with influencers that prompted you to reach out? It may seem tedious, but by paying attention to a few key details, your message will go a long way in the eyes of the influencer. Influencer Outreach Tips, Always be mindful of what time your influencer will receive the message and aim to reach out during their time zone’s business hours. You may feel that a certain channel is the right fit for your message, but always consider what the ambassador prefers. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. February 4/ Writer [Student Name], Congratulations! These are things you can do to create a foundation to become a brand ambassador. To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram, to share her top tips to help you land your dream collaboration! Your entire email should be as short and concise as possible— 3 paragraphs max, 3 sentences per paragraph. Pitch second. If you have experienced an interaction in-store or online with any of the company’s team members, you might want to share a short highlight. For example, if you are an influencer who is an advocate for inclusion and diversity, it would be important to ensure the brand aligns with your values. PR people get so many pitch letters a day that most of them wind up in their trash folder. Who wouldn’t love that? You have been selected to participate in Guelph-Humber’s Emerge Media Conference as a Student Ambassador. It may seem tedious, but by paying attention to a few key details, your message will go a … For every one thousand followers you have, divide it by ten and then, multiple that number by $10.Â. Be passionate 1. And having a lot of reach in terms of your following – so a high number of Facebook, Instagram, Twitter, or YouTube followers – can give you the kind of leverage it takes to become a Brand Ambassador. Brand Ambassador… Chrissy Abram is the PR and Influencer Marketing Manager at Later, the world's most popular visual marketing platform. Brand Ambassador Pitch (Final) 1. Your future hire will be the company’s face to the public, so look for highly professional people who have a flair for customer interaction. You just have to be willing to put in the work to find the right ones for the job. Ultimately, the ambassador should feel at-ease with where you’re communicating. More so now than ever, this is the gateway to working with brands. They partner with brands and promote them in a promising way and are paid to do so. Need help reaching out to the right ambassadors for your brand? If you’re looking for the best results from your message, pay attention to when they’re most active. You will want to paint a quick picture of who you are, highlighting applicable pieces of information that make sense for why you are introducing yourself. If this is your first time creating a media kit, have no fear! When brainstorming what to highlight, use these prompts to help get started: Beyond the tangible product you love and adore, ask yourself if the brand aligns with your mission. The Brand Ambassador agrees that in such provision of products, the Brand Ambassador can not, and may not subject the products provided for resale. A brand ambassador strategy is the amplifier that enhances the volume of those existing plans, to make your entire brand much more powerful. They rely on brand ambassadors to create excitement and interest around their brand, in return for a 10 percent commission on each sale made. A pitch is an email addressed to a specific person or company. However, according to Business Today, Angshu Mallick, the deputy chief executive of Adani Wilmar, has confirmed that the brand will continue with the ex-cricketer and he will remain their brand ambassador. When is the best time to post on Instagram? They help build a strong brand that creates new sales opportunities. an INFLUENCER: BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. The competition can be intimidating, but it doesn’t have to be. Remember, pitch emails can be daunting to write, but when crafted with care and intention, brands value them. Introduce yourself, but don’t share your whole life story. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company here]. Brands tend to gravitate towards influencers who have previously used the product and genuinely benefit from it. For direct messages, keep your initial message short and sweet. Kristen is the Founder & CEO of Statusphere. By taking this extra step and addressing the correct person by name, you’re showing attention to detail and that you took the time to do your research. Don’t forget to account for exclusivity, the resources needed to create your content, and your engagement rate. Knowing how and when to contact your influencer is only part of the process. Brand Ambassadors, also known as Corporate Ambassadors, help drive prospects to the brand and strive to increase the brand’s value. Finally, It’s best to design an easy-to-read visually appealing graph rather than a simple screenshot. You can look at hashtags like #ad #sponsored in relation to the brand’s name and see if you can find it there. In fact, they like it so much that they promote it on your behalf without payment or … Every time you work with a brand, you are building your digital partnership portfolio. Here's a five-step guide to becoming a successful brand ambassador: 1. Introduce yourself. It’s important to share metrics. INFLUENCERS tend to have larger social media … When a brand reaches out to you, you still have to pitch your value and your rate. But, it’s not just any email. it gives the company an understanding of how successful you have been with building brand awareness or driving conversion. This is the section where you should include your media kit and rate card. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) Good luck and happy pitching! We cannot stress this one enough. Most companies find their brand ambassadors … By Karin Eldor. If you’ve ever sat down at your computer to write a pitch email, you can understand how daunting and tough it is to get started. A brand ambassador is a person who uses and/or has tried your product and absolutely loves it. If you want to work with reputable brands, the best way is to pitch them for brand collabs! Sometimes finding past brand collabs can be tricky as they won’t always broadcast this. Brand Email Pitch Closing: 7. We want to give you the tools to write a pitch letter that stands out from the crowd and gets you collaborating with brands. If you’re ready to work with brands, one of the best ways to stand out to a brand is by making the first move and sending a pitch. Easily schedule photos, videos & carousel posts with a few clicks. Over the course of her career, Chrissy has worked with Health Canada, lululemon, Red Bull, and Saje Wellness. Getting internal buy-in is just as important, if not … 828 United Ambssadors. A brand ambassador is like a bridge to the brand for the public, a cheerleader, and a positive presence online. Brands gravitate towards influencers who have previously used the product and genuinely benefit from it. With an average 3.21% engagement rate compared to 1.5% across all social networks, having a strong influencer campaign strategy is a real asset to brands looking to grow on Instagram. Contact Statusphere to chat with one of our influencer marketing specialists! The conversation always starts out with an introduction and, usually, begins to flow when common ground is established. This longer format is where your initial message can provide more explanation about what you’re offering. Think, how many units were made vs. how many sold, how fast did it sell, and what tactics did you use to drive conversion and traffic. You have already done some of the work for them, you took initiative and introduced yourself. social media and forums) Creating, sharing and responding to online reviews; Participating in trade shows as a company spokesperson; Job brief. Now, this doesn’t mean that if you haven’t used the product you can’t reach out to inquire about a partnership, but you are more likely to get their attention if it is something that is already in your day to day routine. As a brand ambassador, your primary duties are to promote a business's service or product in an appealing manner to current and prospective buyers and customers. Two things to consider? Have you guys heard this story about the blogger pitching to a Michelin rated restaurant in Ireland? Find and reach out to potential brand ambassadors. If you don’t have a huge following, but still want to pitch to brands, you’re in luck! TIP: Include a call to action or a greeting in the subject line. Add Your Link in Bio & Drive Traffic from Instagram. In fact, influencers with 0-25K followers had higher engagement rates regardless of their genre, target audience, or topics. Wrap it up with one or two sentences and say thank you! Imagine yourself at a dinner party sitting across from a potential new friend. However, there are other factors to consider when establishing a rate you feel comfortable with. TIP: Do your best to address your pitch to the right person. Brand ambassador vs. influencer. If so, this would be an important point to highlight in your pitch! Now what? Don’t let a few bad apples scare you. You may have just gotten back from lunch, but that ambassador might be winding down for bed. There are two key points to highlight in your media kit. Part Two: The brand reaches out to you, now it’s your turn to pitch your value and rate. She is passionate about building digital communities, and creating growth strategies with emphasis on Influencer Marketing. Best 20 Brand Ambassador Resume Objective Examples you can use. This can be enticing to a brand because it reduces monetary risk and offers them a “trial.” If all metrics are met for the first project, you can always ask for your standard rate. They earn money when they successfully get people to purchase products from the company using their personal promo code. When it comes to drafting your message, there are some major do’s and don’ts you’ll want to follow. HOW TO FIND BRAND AMBASSADORS Prowling or hunting for ambassadors for your brand is not nearly as difficult as you’d think, and that is largely thanks to the wonders of the internet. Pitch emails should be 2-3 paragraphs max — this isn’t the time to write your first New York Times bestseller. Now you have everything you need to know to write a well-crafted email. How to Pitch Brand Ambassadors on Instagram, if you still haven’t received a response. When it comes to pitching brand ambassadors on Instagram, you should always be genuine. What time do they normally post? This will inevitably be a reflection of the products you use, the lifestyle you live, and your core values. By definition, a brand ambassador is someone who lives and breathes your brand. You may work closely with the sales department and be at least partly responsible for hitting monthly, quarterly or yearly sales goals. Be mindful of the brands you choose to work with. List out the top 3 collaborations/promo/pieces of content you have worked on with brands and include links so they can see your work. If you are looking for a long term relationship, it is important to build a genuine foundation. How to Craft a Brand Pitch Email First, some tips to keep in mind: Keep your email as clear and concise as you can. To help you get started, learn everything you need to know how to design and create an influencer media kit here. Brand Ambassador Pitch Template. Brands love being able to click into your content so remember to create your media kit as a PDF. When choosing a brand to pitch, think about what brands or products you interact with already. If you are looking for a long term relationship, it is important to build a genuine … This could include Instagram Stories with swipe ups, YouTube videos, collaborations, campaigns, etc. Monster Contributing Writer. People can tell if the email has been sent a bunch of times, so include a genuine compliment or personal tidbit about the company to make your pitch stand out. Here are five tips for you on the beginner’s guide to becoming a brand ambassador! hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); Brand ambassadors are powerful members of your team who can make all the difference in getting your brand’s name out there. Here are our tips for crafting the perfect pitch. Share specific examples here — anything that can convey your ROI. Putting your name in the subject line makes it super easy for the brand to search their inbox for your email. Same rules apply, except it’s much shorter invitation to continue the conversation has started where you’re.. Divide it by ten and then go back and remove as much “fluff” as you can write a email! And gets you collaborating with brands and influencers fit for your value your! ], Congratulations more so now than ever, this would be important build. Last section, any relevant brand partnerships, is an apparel company which bold. Do to create your content so remember to create your media kit, no... The word about their brand feel comfortable with: brand ambassadors on Instagram, if you can do to your! Customize your messages to each potential ambassador and generally purchase the product and have a huge following, if! Is your first new York Times bestseller 4/ Writer [ Student name ], Congratulations to follow is a who. 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