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Introduction Instagram influencer outreach templates introduce your … and have Adobe Photoshop installed on your desktop. My name is Kristen and I work for Flex. If the fit between your business and the identified influencer is truly right, your relationship will benefit both parties. But before you even start to craft an email, you have to think about what message you want to convey to them. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. how effective their influence really is. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. Show them that you share the same values. The website has a collection of 100+ predesigned templates that you can use to send different types of emails. Body Text. For example, if you are selling environmentally safe beauty products, you cannot use an influencer who promotes products that make use of animal testing. My [SOCIAL MEDIA] Channel, [USERNAME]’s audience is made up of [XX]% [THEIR MOST IMPORTANT DEMOGRAPHIC THAT YOU MATCH], who would love your products. When it comes to Instagram DMs, you can be more casual with them. Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! HANDPICKED RELATED CONTENT: How Do You Amplify Influencer Content? This can be a piece of advice for an article you're writing or a product test you are doing. In the world of digital marketing, the value of real influence is increasingly being recognised. The fact is, most people will not respond to your email. Questions you should have answers to include: What do you want to achieve by using these influencers? Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. Subscribe to our newsletter and get social media resources send to your inbox. The rules to win would be simple, they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. [Insert another sentence about their feed that adds a human element]. reply rate. their sphere of influence. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. Many brands who have landed leading influencers have used this technique to gain traction and familiarity with their target, and it is quite … You are here: Here’s another recent publicity stunt disguised as a wedding. Or offer to do something for them first, before they have to do something for you. Remember when we said to craft an email that's hard to say no to? Investing in an email tool like Right Inbox is a great way to do just that. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. Influencer outreach email template. So, … We are among the top organic brands in [country]. Your message should not be longer than 100 words. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. Posing a question is bound to peak your influencers' curiosity and get them to open your email. Research conducted by, TapInfluence and Nielsen Catalina Solutions. That doesn't mean you must stop trying to get in touch with them. As a brand ambassador, you’d partner with us for social media campaigns and content featuring our organic protein powders and shakes. So, what are the things to look out for when identifying the right influencers? A partnership email can be defined as any pitch that you send to an established influencer to help you penetrate new markets in a fast and efficient way. Your subject line has one goal and one goal only: to entice the receiver to open the email. We would send you a set of our products to try and also a few to host a giveaway for your followers. How you’ll provide value to the influencer is the most important part of your first email. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. We think your belief in using organic products to live a healthy lifestyle really aligns with our company’s mission to help women reach their wellness goals with products made with them in mind. It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. Here is a step-by-step guide to success. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. This template is designed to identify the individuals who have influence over potential customers, and orient marketing activities around these influencers. Aside from the fact that everyone's attention spans these days are the length of an Instagram story, shorter emails are more persuasive and shows you have respect for the receiver's time. The charm effects can be added to the email with the help of a powerful email building tool – drag & drop builder. Product Review Requests. Make sure that the influencers you work with actually have influence in your industry and their brand matches your brand’s values. A great outreach email does four things: 1. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. Do you like their content? This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Initial outreach template. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! I'd love to talk further about how we can work together to promote your products. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. of Louder Online. My name is Kristen and I’m with Flex. ... With that in mind, we’ve compiled 4 influencer outreach templates by the type of campaign to help you begin successful partnerships with top influencers. We have been following your profile on Instagram and love your posts on health and wellness. You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. Last year, one of the world's biggest brands, Proctor & Gamble, said it cut its digital advertising spend in 2017 by $200 million without seeing any difference to its earnings. We love your [insert topic] content and think you’d enjoy our [insert company name and products]. Even when using templates, you can tweak them to be more personal. Step #2: Know what you want to say. I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! Not to mention your dog, Waffles, is sooo cute! Tweeting to someone publicly lets the entire Twittersphere know what you are working on and it's also just a little bit harder to ignore. 3 bonus email templates (including a pitch template to brands) 3 real life brand email negotiations – these brand collaborations are from 2019! Click here to chat with one of our influencer marketing specialists! I particularly love [THEIR BEST FEATURES]. In most cases, an influencer will create a post similar in style and content to their usual repertoire, while including some element of brand representation or messaging. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Since [insert what they are passionate about or what they like to post about that coincides with your brand], I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! That said, not everyone has the budget to work with someone like Kim Kardashian to promote their brand online. 11 of the Best Email Marketing Templates for 2021, How Influencers can Connect With Brands on Instagram, Step #3: Craft the perfect outreach email, Step #5: Find a template that works for you. Last year, one of the world's biggest brands. Kristen is the Founder & CEO of Statusphere. This pitch email template is specifically structured to introduce an influencer to your affiliate program pitch. Ends with action steps. Reaching out to influencers may seem challenging to begin with, but using a simple template can make the process a lot easier. Research by Markerly found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. Provides value. found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. Cold Email There are many ways to create your list of cold prospects, but a lot of B2B companies scour LinkedIn to see if their targets have recently been promoted or gotten a new job, which makes an introductory email easier to send, because you can use that promotion or new job as … If you’re interested, I’d love to chat more with you to go over what our brand ambassador program is all about! 4. If you’re interested, I’d love to chat more with you about the details! The trick is to find the right influencers for your brand. Here is an email template to start a conversation with the influencer’s agent for the first time. And you can damage your brand and reputation working with the wrong influencer. We would like to invite you to become a brand ambassador for our company! Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. The following template is an example of how to … If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. This is exactly why marketers are placing such a premium on real influence online. We’re launching a brand new campaign for our “Shake It!” organic protein shakes and would love for you to be a brand ambassador for our company, Flex! How to Craft The Perfect Influencer Outreach Email (+6 Free Templates) Step #1: Identify the right influencers. Check out these templates for pitching inspo: I have been following your profile on [insert social media platform] and really loved your post(s) on [insert topic]. If you’re interested, please email me at [insert email here]. Pro tips & templates to improve your response rate. However, with that said, we've put together this outline template for how you should connect with brands and what information you should show them. Take the time to look through content posted by potential influencers on their blogs and social channels. “Dear [NAME OF INFLUENCER], ... to consider reaching out and sending their products to those closest in the target influencer's network. In summer/fall of 2016, I was at 2,000 followers and I was driving about 500 views a month to my blog. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. The most important factor to consider when looking to use influencers in your online marketing strategy is relevance. That is the real measure of their influence. 2. Think of it as a challenge. Another way to personalize your outreach emails is to make it sound like it comes from you, an actual human being, and not a robot. Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! For brands, it is a perfect opportunity to gather multiple influencers in one place and let them know what your product/service/brand is all about. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. Can you mention a specific post of theirs that you think is relevant? Hi Dana, I have been a big fan of what the frock? We get it, influencer outreach can be challenging for brands. , said it cut its digital advertising spend in 2017 by $200 million without seeing any difference to its earnings. If you are still uncertain how to craft the perfect email, there are many templates that can help you get started. Start your message with what is in it for them. We think your [insert a reference to a topic they post about] really aligns with our company’s mission [insert info about what you offer and your brand’s purpose]. and tips on negotiating and pricing. A really good way to improve your brand reach online is to work with multiple influencers. Part Three: When is it the right time to pitch to brands? Clearly states the purpose of getting in touch. Once you’ve identified a set of influencers that works for your brand, you can start working on your influencer outreach emails. Make sure their area of influence is aligned with your brand image. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. Email #10: The Event Invitation Message. If you have time and you are really committed to finding the right influencers, engage with them on social media before you send your outreach email. We’re launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for our company, [insert company name here]! At [insert company name here] we [insert what you do/sell]. Find the Right Influencer. You will also waste your budget on influencers who do not influence potential customers, thus getting no ROI. We [insert what you do/sell]. Don't know if you know, but our Head of Growth Vuk runs a local wine vlog in his spare time. Keep it short and simple. We’d love to send some your way so you can give it a try and share with your audience! In just a few clicks, you can upload your logo, include social media campaign details, and provide your terms and conditions. – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. No one wants to buy from or even read an email from someone who wants to sell them something they didn't ask for. This is crucial, as using the wrong influencers can do more harm than good. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); My name is [insert name here] and I work for [insert company name]. Let me know if you’d be interested - thanks! The team and I loved your post about your favorite pre-workout essentials. Keep in mind which platform you’re using to connect with potential influencers and implement the right formats to create pitches that will actually get a response. Everyone's time is limited and by sending a short and to-the-point email you are indicating to the receiver that you know their time is valuable and you do not want to waste it. A poorly skilled influencer is a common reason why campaigns fail. for a while now. We would send you a set of our products to try and also a few to host a giveaway for your followers. Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. Send a follow-up email. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. From or even read an email template Sponsored content is one of products! 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