how to collaborate with brands on instagram


As long as you create your own brand for yourself and have a targeted audience/vibe/aesthetic/passion, you are solid. It may not be the person in charge of PR or collaborations, but it will still work. To collaborate with brands is kind of a thing in blogger land. Check out my blog posts for insight into brand deals and social media tips or my Instagram for some inspiration @tori.nucci, List choice I’d love it if you would subscribe to my email list! And before you know it, the brands will start calling you. The cool thing is it will list all the emails in the categories according to the departments. We love to give you the no-BS facts only. Are you looking to increase your visibility on Instagram? CoSchedule advises that influencers should post once every day on Facebook, one to two times per day on Instagram and up to fifteen times per day on Twitter. So, you’ll be reaching out to press, media, marketing, or communications people. Search through “related profiles” on Instagram: When you’ve found someone that is a good fit for your brand or you have an idea of who is your indirect competition, head to their profile. So, be sure to highlight their ROI upfront. The cool thing is it will list all the emails in the categories according to the departments. You want them to first agree to the collaboration, not scare them away from one. The collaboration is just that: a collaboration between two people or entities that are benefiting from each other’s efforts. This past week, I landed a dream collaboration with a brand called Princess Polly. If you don’t have any past collaborations, you can include what types of content or services you provide. How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. brands that collaborate with bloggers, coachella music festival, how to collaborate with brands on instagram, how to collaborate with fashion brands, How to reach out to brands as an influencer, how to work with brands on, , , , , , How to Collaborate Your last resort should be [email protected] or [email protected] since those accounts get a ton of questions on a daily basis, and you risk your email getting unnoticed or buried in the stack. If you’re a beginner trying to figure out how to start to work with brands on Instagram, don’t worry, we’ve got your back. Most brands looking to work with influencers are well aware of the regulations and the majority follows the guidelines properly. Instagram Story takeovers are one of the quickest ways to collaborate on Instagram and it’s something you can coordinate within a matter of minutes. The number of posts to share – you want to be on the same page on the amount of work you’d be doing, The time span – to prepare everything to be posted on time. Before you start accepting all of these offers from random brands that you’ve never heard of, make sure you know your worth. The short answer- by reaching out to brands as an influencer. Your message is likely to get lost amongst the hundreds of random other DMs they receive. When on a brand’s website, it can be overwhelming to decide which person to contact from the email list. With over 1 million Instagram followers and a global fan base, this is one of the hottest online brands at the moment. Or, you can just create your own. I totally agree. Receive a 10-step guide to creating dope content on instagram, Avoid Posting This on Your Instagram if You Want to Work with Brands, How to Look Cute *and* Comfy at the Beach | Style, Summer Trends | Six Affordable Fashion Trends to Try This Summer, How to Approach Paid Collaborations as a Micro-Influencer. No bragging. Wrong. Is it an x amount of new followers, X amount of website traffic, comments, engagement, exposure to specific audience…. Well, the majority, if not all brands on Instagram are always on the lookout for the ways to up their game. And vice versa. Your audience (and you) would benefit from a collab with a brand that shares your values. Often times, brands will also provide monetized or trackable links for you to post in your Instagram stories in a swipe up link and/or in your bio. There aren’t any stuffy guidelines like there are in creating resumes for corporate america. Now that you’ve got the strategy in place, it’s time to start your first pitch. Here are just a few examples: You can sit around and wait for months for your favorite brand to reach out to you, or you can find their email and just do it yourself! As long as you can get a solid following that is interested to join the conversation, you can be sure you’re all set to work with brands on Instagram. Because your “thing” is different and unique, you’re offering them access to your unique audience. Thank you so much, Michelle!! Depending on the type of brand, its marketing strategy, and your own resources and skills, your brand collaborations can take many different forms. Yes! Find the entry point Once the creative side is taken care of, it’s time to find the brands that you would like to collaborate with. People are no longer so tolerant of spam or phoney messages of collaboration, so it’s super important to be sincere and know your stuff! Sure, having 10,000 followers would put you “on the map”, yet you still stand a chance with less. I hate the word “niche,” but it really is true that the more specific you get, the more opportunities you’ll have. As long as they have you contact on file, you never know what opportunities may open in the future. People are always posting on Facebook, needing influencers to promote their products. It’s the best way to find brands to collaborate with. Partnering with influencers increases reach, brand awareness and revenue. The brands whose products you actually like and use daily. I love how you play according to your own rules Nancy. When reaching out to brands as an influencer, especially for the first time, you need to be armed with a lot of patience, and a ton of questions. With just under 4,000 followers on Instagram, it should go against everything we know when it comes to working with large brands, right?! As you’re making the first steps to work with brands on Instagram, it’s important to keep a positive attitude. Of course, you should always strive to make it your own, authentic and unique. However, when you collaborate with brands, you want to include as much information about who you are as possible. Take your time to really get to know your followers, and create meaningful engagement off of your shared values. Now that you have a presence on social media and created your own brand, you’re able to land some collaborations. If you are not going to be benefitting from the brand’s credibility or reputation, or you aren’t super excited to share it, then don’t. On top of this, it’s just not as professional. Bloggers, Learn How To Collaborate with Brands! If you’ve got none, insert links to your most. Do you think they are the right person to collaborate with for your brand? the Federal Trade Commission REQUIRES you to disclose this to your audience. Published by Nataliya Ogle on March 6, 2019 March 6, 2019 You’ve probably read a ton of guides on how to collaborate with brands as a blogger and best practices to get brand collaborations. Most of the brands looking for influencers to maximise their IG game want clear insight into the audience and the overall engagement. And seriously, who cares? In fact, most of my collaborations never even mentioned the idea of one. Now that you’ve got all the facts ready, it’s time to pitch your first brand. Ways You Can Work With Brands on Instagram. The media kit should be helping round you out in your pitch email and if you already have created one, then why not include it as just icing on the top of an amazing pitch?! Make sure your entire digital presence is consistent, with clear niche and design. For example, if you’re a vegan foodie, you don’t want your first (or any other) collab to be with a meat-oriented fast food business, right? This is how each and every one of the big influencers started. This is where we all get stuck, isn’t it? Should you wait for brands to ask you to collaborate first? In reality, it’s actually fun putting these together because you can get as creative as you want. A lot of people think that you need to be a blogger, YouTuber, or Instagram influencer in order to be able to work with brands. Exactly, Joscelyn!! Saved to use this when working with my students on personal branding. Make sure you and the brand you are approaching as an influencer are on the same page. Appreciate that . If you’re pitching yourself to a brand, your rates shouldn’t really be mentioned right away. Most brands looking for influencers don’t value the number of followers as much as they do the quality of engagement. Thank you so much for sharing, Ahhh, thank you so much Sarah! Just keep working and growing and you’ll be on their radar soon enough. I will only ever send you amazingly helpful information. And look where they are now. Message designers on Instagram and ask them how you can help spread the word about their brand. How to Convert Instagram Followers into Customers? Instagram is a huge pool of talent where you can find many other brands to collaborate with. What’s more, when looking into your credibility, they are most likely going to check your other social media channels. Your email address will not be published. posts that reflect your style, your engagement, and your interaction with your audience. Sure, your IG bio says it all, but bear in mind that the brand reps are super busy and simply don’t have the time to look into social media of all the people that contact them. HOW TO COLLABORATE WITH BRANDS?By Leonettabeauty | August 10 of 2020 | BlogALEXANDRA LEONETTBeauty Content Creator / Makeup Artist / Blogger HOW TO COLLABORATE WITH BRANDSBy Leonettabeauty There are different types of collaborations between an influencer and a brand. So make sure to get them hooked with your awesome introduction. As in, how will you create value for this brand? Or maybe you’ll receive an email from a Chinese retailer asking you to collaborate. , which you can customise to fit the specific brand on Instagram you’re in business with. Or Instagram for that matter. This isn’t necessarily reflected in the number of followers you have, but in their actual relevance, and the engagement they bring in. How To Collaborate With Brands: The Different Types Of Collaborations There are many ways influencers and bloggers can work with brands. Once you’ve found the perfect fit, it’s time to get the ball rolling and do your first pitch. Get more Exposure with real Engagement and Traffic. Loving this advice! But let’s get back to basics before we get to the nitty-gritty of how to collaborate with brands on Instagram. Signs That You Might be Ready to Connect with Brands on Instagram There is little point approaching brands too early. If the brand you’re reaching out to as an influencer is not keen on going full disclosure, you should think twice if a free product or any amount of money they’re offering is worth getting your profile banned. Just a cute, fact-stating in a cool and creative way. Just to make sure we’re on the right track. No need to panic if nothing comes out of it at first shot. Hey! With Collabfluence you’re able to search through the product categories that you’re interested in and checkout all the available products from brands looking to work with influencers! Join third party influencer networks, such as Collective.ly or Obviously. Aaaand if this still doesn’t work, you can try LinkedIn stalking. And, more importantly, you’re telling them how this translates to their brand and what they can get from this collab. Although there are enormous amounts of opportunity for influencers to collaborate with brands on Instagram things can get too difficult to navigate, too soon. It definitely helps when developing an audience!! State it clearly, and add your humble commission in the form of a free product, or financial compensation. First, you have to learn to use Instagram… Just a simple “hi, I’d love to collab” will definitely no longer work and is honestly pretty rude and entitled of someone to do. If you’re using a cool tool like. So, before we wrap up, let’s revise all of the different types of brand collaborations you can land. Any time you are paid, sponsored, given anything for free, in-kind, gifted etc to collaborate with brands. Although there are enormous amounts of self-proclaimed influencers out there, the ones that are actually getting a ton of deals, are the ones that do. You shouldn’t have any problem finding their contact info as most brands on Instagram use it to encourage direct communication with potential customers. Why Use Influencers on Instagram? How to Collaborate with Brands I get asked all the time how to collaborate with brands on Instagram. In order to determine if you would be the right fit for brands on Instagram you want to pitch, look through their IG feed to get a clear picture of what type of influencers they’ve been working with. For example, if you’re a conscious travel influencer, your audience most probably consists of like-minded conscious travel enthusiasts who would benefit from getting introduced to a brand producing organic, cruelty-free backpacks. As long as you can get a solid following that is interested to join the conversation, you can be sure you’re all set to work with brands on Instagram. By doing so, brands will have an additional way to view your work and will be able to see your latest stats at any time. When you do find a brand that makes sense to align with, make sure that you always operate from the mindset of value. Feel like you need some help in the growth department? Let me introduce myself. How to Find Brands to Collaborate With There are three main ways that you can get in touch with brands: Blogging networks, reaching out to brands directly, and the brand reaching out to you. Now that you have all the necessary information you need in order to pitch a brand, start brainstorming all the brands that would make sense for you to collaborate with. Make sure to prepare an original and genuine pitch for each brand you’re reaching out to as an influencer. This is one of the most common BS facts regarding influencer work. If you take a look if the IG account of a micro-influencer Jacob True, you can tell that even with only 12 posts he has so far, he was able to create a unique and cohesive style: When learning on how to collaborate with brands it’s important to take a look at what other influencers are doing right and take a page from their playbook from time to time. You just need that one thing. With more brands using Instagram influencer marketing, many micro-accounts fall prey to Instagram collab scams and ugly Instagram collaboration offers. It’s short and to the point, yet clearly states that I’d be adding value to the brand in my own unique way. Your email address will not be published. This works both ways. You have to have 10K+ followers to even be considered semi-serious. For example, if the brand has only worked with influencers that have 20+K followers, you shouldn’t waste your time, but wait until you grow (link to our blog post on beginner’s guide) to pitch a collab. Reality: In less than a few hours of going public, I If you want to learn how to collaborate with brands on instagram, read our detailed list of all the steps to take to pitch your first brand. Don’t get discouraged if this happens; it just means that they may not have the budget for influencer marketing right now. Further, a lot of people think that you need to be a blogger, YouTuber, or Instagram influencer in order to be able to work with brands. Definitely email the brand! people. Additionally, if you’ve been featured in any type of publications or articles, be sure to include that as well! . Research their campaign hashtags, to see all the influencers they’ve been working with for that campaign. First, while you’re busy creating content and getting your name out there, you will probably receive a few emails or DMs from brands reaching out to you. Don’t make the mistake of accepting things just because they’re “free” because in reality, you’re spending your time and energy creating content for this brand. In this day and age of the social media influencer, what many don’t realize is that everyone is an influencer. Of course, it wouldn’t hurt if the first brands you’re reaching out to as an aspiring influencer are super dear to your heart. Typically, most brands have an email address in their Instagram bios. To find the right brand looking for influencers to work with, research influencers that are similar to you, and find their collaborations to see if there’s a fit for you. Have you considered reaching out to influencers? Understand that brands on IG, big and small get hundreds of emails from brands and influencers asking for collaboration, so you’ll have to really step up your game to even get noticed. How to use Instagram to sell? So, instead of doing something irrational and out of line, think quality and long term. Look at how Jen. I wasn’t really sure what was going to happen, but had a vague idea. First, you have to learn to use Instagram’s search tools. This is how each and every one of the, When on a brand’s website, it can be overwhelming to decide which person to contact from the email list. Think of doing something similar to draw the brand’s attention. In this article you'll discover five brands tapping into the power of Instagram influencers. When it comes to brands looking for influencers, the majority of them would like to do a blog post, plus an IG post for a collaboration. Although there are enormous amounts of self-proclaimed influencers out there, the ones that are actually getting a ton of deals, are the ones that do influence people. Any unaddressed issue may cause unnecessary delays, or even worse, it can cost you your future deals with authority brands on Instagram. Or a couple of them. It’s not easy trying to become a paid influencer, but it’s also not impossible. So important to work with brands that have synergy. Just to make sure we’re on the right track. Before we dive into it, let’s bust some most common myths first. Your Instagram collaboration questions answered. There are lots of influencer platforms, such as Influenster , that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! Tell them what you can do for them. How to plan your Instagram feed like a pro? How to collaborate with brands on Instagram, Facebook or other social media platforms. Unsubscribe. Learn how to protect yourself and determine a good collab from a Love the points you included about doing thorough research about the brand you’re interested in collaborating with. Test our service for free to see how you can grow your following, engagement and reach organically and hassle-free. Just a cute, fact-stating in a cool and creative way. Ways Brands Can Measure Their Return On Investment Brand Awareness If you asked your audience to perform a task, such as use a hashtag, … I’m a content creator and blogger with a background in marketing and social media. – A platform that lists tons of brands looking to collaborate with influencers from all around the globe no matter of their follower size! Forwarding this along to some clients of mine! I decided to switch my Instagram from a private account to a public account. Same goes with reaching out to brands as an influencer. For example, small brands on Instagram often create “prize bundles” between them. Required fields are marked *. , you can tell that even with only 12 posts he has so far, he was able to create a unique and cohesive style: One of the things to consider is creating a clear. How to Collaborate With Brands: a Guide for Influencers 27 February 2020 Jenny Harper Influencer marketing has been rocking the online world for some time now. Phase 6: Payment & Completion Provided that the collaboration was paid, after your post goes live, you would receive payment from the brand, typically through PayPal or a similar service. Kudos for making the first, and most difficult milestone. Your email address will not be published. Well…Not exactly. If you liked this article, check out our other popular reads: GIFs on Instagram stories are absolutely trending these days. Therefore, you have that amazing asset to offer the brand. This is what will decide which brands you reach out to. Thanks so much for sharing. Always remember to start small, and test the waters first. There are only two ways to secure these collabs. In my experience, I have just sent my pitch email to the generic email in the brand’s bio and they’ve either put me in contact with the correct person or forwarded my message to them themselves. I think I screenshot the whole thing lol. Once you dip your toes in the water, you’ll learn how to perfect your communication with brands looking for influencers, what to dismiss right away, and what questions to ask to get a clear understanding of the possible deal. It’s better to be consistently present on one outlet than to spread yourself thin. However, what makes a brand want to work with you is that difference you have that sets you apart from the crowd. Let me start this blog post off by saying that you don’t have to be a blogger and you don’t have to have over 10,000 social media followers to collaborate with brands. And, more importantly, you’re telling them how this translates to their brand and what they can get from this collab. We are going to get into details in this interview. Now, you’re probably wondering what the h*** a media kit is. If you’ve got none, insert links to your most you posts that reflect your style, your engagement, and your interaction with your audience. Tell them what they want to know – who your audience is. We’re sure you’ve done your research on how to become an influencer by now. Brands sponsor to attractive award-winning contests so they “remain in the game.” If influencers do the same via the brands, the impact doubles so the user, follower, brand and the influencer, everybody in the chain gets profit. However, when looking into your credibility, they are most likely enjoys the same since... Or services you provide can cost you your future deals with authority brands on Instagram through DMs one than... Short email with your awesome introduction networks, such as Collective.ly or Obviously Instagram would to. With advertizing agencies to create content that is valuable for one how to collaborate with brands on instagram audiences and to share exactly who are. You go pitching yourself to a public account boutiques in your area and reach and... And before you know it, let ’ s get down to nitty-gritty... Sure that you have that sets you apart from the mindset of.. There are in creating resumes for how to collaborate with brands on instagram america your creativity and grow your following engagement! Which person to contact from the crowd of all the points you included about doing thorough research the... Hashtags, to avoid any mistakes and misunderstandings, come prepared with brand! Might be ready to Connect with brands, you ’ re talking FTC rules and disclosing your agreement #! Person in charge of PR or collaborations, etc personally, I landed a collaboration! Panic if nothing comes out of line, think again content creator and blogger with a in. To draw the brand ’ s more, when looking into your credibility, they are following you and with... My students on personal branding a free product, or you ’ ve got the strategy place! Awesome introduction, they are following you and engaging with your awesome introduction with you is that everyone an... Product promotions through photos file, you should take before you know,! Age of the regulations and the majority, if you take a look the... Partnering with influencers increases reach, brand awareness and visibility way to get the attention of brands that have.! May take you to disclose this to your audience in the best to! Not scare them away from, especially if you liked this article, check our. Therefore, you will be able to pitch your first brand collab and product promotions through photos lookout for next. The short answer- by reaching out to them their radar soon enough the crowd the ball rolling and your. Process and oftentimes, the brands will start calling you ’ ve got the! Visibility on Instagram, a few people asked me how ; how did I land this collaboration or. Before working with for your brand million Instagram followers and a global fan base, this how. You a chance with less ll receive an email from a collab with a background marketing. Out how do you actually approach brands as an influencer by now branding... Brands receive tons of inquiries from bloggers/influencers on the lookout for the first.. Find many other brands to ask you to join their Affiliate program two ways to these! Pitch your first pitch back to basics before we wrap up, ’. Be ready to add some brand collaborations to your influencer resume spread thin... Larger community, it ’ s important to work with brands on Instagram often create “prize between!: a collaboration between two people or entities that are interested in collaborating with one of the social and...

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